Thursday, February 9, 2012

What is the benefit of Google Analytic?


Google analytic is a tool that is offered by Google for webmasters and for any site owner to analyze the website. It help you to make user friendly website like which type of content you have to write and how you have to show on your website if you use this tool in right direction then you can get good business by your website. You can analyze the following things in GA tool: -
1.        
Visitors count on your website : - You can count your daily, weekly and monthly visitors.
2.        
Traffic  Source on your website:-

You can know about traffic sources that are categorized in three forms – direct traffic, referral traffic and search engine traffic.   
  
3.     Bounce Rate: - you can know why visitors are not interested in your website.  

4.     Visitors Time on the website: - how much time visitors stayed on your website. 

5.     Goal Create: - create goal to calculate conversion rate. 

Wednesday, November 9, 2011

Overcoming the problems in offshore portal development

Outsourcing of the portal development works could be a really cost saving formula for foreign companies engaged in the development and running of the portals. The offshore portal development is certainly not easy since all the remote controls need to function well and in a coordinated way in order to produce the desired results in time. The portals belong to the client and all the documentation and hosting is done in the name of the clients. The Portal India services providers work on contract basis and take their charges for working on the project. Alternatively, the foreign company could open their own office here to carryout these tasks by hiring the skilled manpower here. Whatever may be the arrangement, there are many hurdles to be crossed on the way of development and then in their regular management.
Technically, it is possible to get any type of portal development done in some other country. An offshore portal could be a business web portal, education portal, tourism portal, real estate portal or even the social networking portal. Some of the companies even outsource their enterprise portal development works. However, certain considerations of the following likely obstacles shall be duly dealt with before embarking on the project.
1.    Communication problems: Since the offshore portal development will require good coordination, there is a need to set up dedicated teams and channels of communication which can be used for effective communication. Modern channels using the internet based telecom facilities are used to good effect. In fact, these modern communication channels are believed to have laid the foundation of the effective and efficient management of outsourced works.
2.    Role and job clarity: When there are two teams working in different countries, it is important to designate the right people on both sides to be able to work in a mutually coordinated way. For this it is important that the roles of each member are clearly defined and it is known who is authorized to give the work.
3.    Cultural influences: The management of the offshore portal development work shall also take note of the cultural aspect of the country where the work is being done. It shall be determined which holidays would be granted and which not. Further, there might be some portals such as the  tour portal and the education portal which shall be developed keeping in mind the cultural sensitivities of the people for whom these are being developed.
4.    Operating environment: The operating environment includes both the organizational environment as well as the external environment. Whether the outsourced location has satisfied employees or not, whether the legal and the regulatory framework of the country and the State is conducive to the outsourced operations or not are some of the other considerations which need to assessed.
Similarly, there could be a number of other obstacles which shall be thought of beforehand so that the due arrangements could be made for tackling those. Some problems might crop up all of a sudden and therefore, these shall be resolve, commitment and fundamental understanding at both ends to address these.

Thursday, November 3, 2011

Web Portal India: Types and Classification

There are many ways in which a portal is distinguished from a website. It could be on the basis of the facility of log-in or the extent of coverage of a particular subject and domain or even on the basis of extent of customization that can be done. Some would even say that the portals are more comprehensive in scope for a particular theme than a website. These have a lot more resources than a website. Further, a website is generally meant for some particular person or organization and showcases its ideas, products and services, whereas a portal India is not individual or entity centric but is theme-centric.
There are different types of portals and these can be classified on the basis of theme carried and on the basis of the users being catered to. Based on these factors, the classifications could be:
1. Vertical portals: These are also called Vortals. These are specific to a particular industry or vertical and carry all the possible information and resources pertaining to that industry. These could be made for giving information about a particular company or these could even be meant for conducting ecommerce.
2. Horizontal portals: These are focused on a wide range of topics and interests. The users can visit that section which of interest to him on the portal.
3. Knowledge portals: These are the portals essentially focus on providing information to the people on different topics or subjects. For example, a property portal might be providing the information of different land use patterns of a region, types of lands and even the registration details of the people who own the lands. Also, there could be a travel portal informing the users about the different attractions of a place.
4. Company-specific portals: If there is a large organization spread over different locations, it could develop a web portal for its employees for their better communication or for sharing enterprise-wide information from a single platform. This is also called an enterprise portal.
5. Networking portals: It is quite common to find groups of people coming together for some common cause or interest. Broadly, there are two online communities, social and professional. A social networking portal aims greater interaction and sharing among the people have some things in common. These could be common interests, likings, common classes, schools and colleges as well as common places of residence and work. Similarly, the professional networking portals enable professional interaction among the providers and the buyers.
As the number of services, products and their providers grow, it often becomes difficult for a person to find them at one place. A web portal can provide the ideal platform for meeting this requirement saving the time and effort of people to search for different things on different websites. Sensing this need of the people, a number of portals based on varied themes have come up in recent times. Besides, the portals provide a number of independent services such as authenticity and verification of the providers which could be of good use to the users of the portals.

Tuesday, July 5, 2011

A Great Advantage of B2B Portal Development

The World Wide Web has been acknowledged globally as the most lucrative and potent medium to promote and operate business. It could be marketing and brand promotions, customer achievement or simply information giving out the branding, corporate web sites and Internet platforms have become an absolute imperative. Today, website is your company’s mirror where you can put everything about your company. Billions of customers can search for reliable and effective product or service providers. So, every organization is rapidly accepting the importance of its website on the Internet. There are some reliable World’s most established and recognized website designing companies in Delhi. They offer customized solutions to clients which go with their business needs. In other words, they believe in the evolution of simple websites to interactive cost saving and revenue generating centers. This is fact that clients are the accepted kings of the business world. This is great responsibility of every business organizations to satisfy the needs of consumers in the best way. Perhaps, that is why, while developing websites, special care is needed to millions of consumers in across of the world. In this circumstance web portal development plays a vital role for any business organization. Definitely, Web portal are online service provider that indicates complete the needs and requirements of the customers from many parts of the world. If you are looking for a website designing company in Delhi, then you can select the right website professionals who can easily identify your business. They can help you to promote your business globally. You can not only hire the people who can understand your business but also believe in their confidence about capturing the target market effectively. Here, a website is the best way to promote your business in the consumer market. You can choose a website designing company in Delhi with proper navigation facility, secure mode of payment and informative contents for the users. Today, every company has come forward to get effective storefront development services. You should choose a B2B portal development company in Delhi. India has made its outstanding position in the online marketing. Here, a number of expert companies are offering their specialized services in different domains. These services are web development, Portal development, web designing, online promotions and many more. They are using all the latest technology such as search tools, identity management solutions, personalized web desktops, enterprise content management etc to cater high end portal development.

Thursday, June 30, 2011

Delhi- The Cut-throat world of Website Designing

Delhi has made its prominent position in website development and online marketing in all over the world. This city is the home of a large number of professional website designing and social media companies and offering their specialized services in different fields. It would be web development; software development, web designing, online promotions or any other you can be assured of the quality delivered by Indian counterparts. Social media optimization is an integral part of the holistic online campaign for any company. It integrates the social web into your company’s products and services. It gives confidence to online marketing communication and branding goals via utilization of different social media portals such as Orkut, Facebook, Linkedln, Digg, Stimbleupon, Propeller, Twitter, My Space, Furl and Youtube etc. Social Media Companies increase your business traffic rate and customer fidelity. Website development companies in Delhi provide a high end contributor and resource online community. They help you to create or improve your company image, recognition. In fact, attractive website design makes potential relationship among a large number of the viewers who can communicate with you throughout the day easily. It encourages the audience to participate by the way of sending messages, adding comments or recommendations. You have several potential strategies to spread your products and services through publicity among to thousands of visitors over the web easily. Affordable Web Design Company provides you a professional website as well as an excellent Search engine optimization service. They will create your website in good looking. If you have an e-commerce site, then Web Development Company in Delhi must see to it about the price, product availability, delivery, picture, description and shopping cart are well organize and presented. If the website is complete in a sense that all necessary information is there, then there are more possibilities that those who visit your site will buy your product. Today, B2C portal web development has become lifeline of online buyers and sellers. A number of B2C e-Commerce companies are offering e-Commerce website development services. Consumers are recognized as kings of the business world. Consumer satisfaction is essential in every business activity. So that special care is needed for them. Hence, there is a strong need to select the right web portal development company that can not only understand your viewpoint but believe in your conviction about capturing the target market effectively. A website is the best way to advocate your views in the consumer market. Choose a website with proper navigational facility, secure mode of payment and informative contents for the users.

Tuesday, June 28, 2011

Flexible and Brilliant Service for Your Business Promotion

Axis Softtech is a leading growing company in the field of website designing and internet marketing in India. We endeavor to deliver high quality work. We have dynamic web designer and SEO experts who take care of client’s websites for designing and every keyword ranking in search engine. We provide competitive price for web designing and SEO services and brilliant internet marketing solutions to our clients in all over the world. Our dynamic professionals use all lucrative tools to make the customer stand on top in competitors in the world. We are one of the most reliable SEO advertising agencies in India, who provide constant ongoing optimization consulting with monthly recommendations and report back on results. We are always ready to enhance your existing website and provide golden chance to obtain high ranking within search engines. Our SEO professionals can achieve it for your business by using a number of different and trusted techniques. Our energetic team of SEO experts can understand the core concept of search engines and device ways of helping your site rank better than others. We are here to assist you around the clock. We also provide monthly reports about your website ranks for your selected keywords. The special aim of Axis soft tech is to provide the complete web designing and internet marketing solutions. We offer high quality of SEO services for clients. We have many dynamic SEO specialists and they know better how to get major traffic daily on search engine.

Saturday, June 25, 2011

Axis Softech Pvt. Ltd Social Network

Today, social network has become the strongest connection between customer and the company where we can exchange our thoughts, ideas and do more business activities any time from anywhere instantly. If you are a business man and want to grow your company globally, then you have to be online and connect the world where you can present your products/services. There are many social network sites like Facebook, Orkut, Twitter, Netlog, Myspace, LinkedIn, Ibibo, Badoo, YouTube, Flickr and many more. Social networking is not only good thing for the business involved but also their customers. The business gets more ways to communicate their messages, promotions etc along with giving the business a more human feel. Social networking is great for the customer too because they can follow the business and find out about all their hottest promotions direct, along with being able to ask questions. These are most prominent social network sites in the world:- Facebook:- It tops in Google and having huge traffic. 1 in 10 couples chat online and 5 in 8 gay couples met online. A survey reveals that about 80% of companies use facebook for recruitment/ advertising their products and services. Facebook has become a key element in a building a companies brand and reputation. LinkedIn: – Since 2002, LinkedIn operates the world’s largest professional network on the Internet with more than 100 million members in over 200 countries and territories. This site is providing huge space for your business. Every week nearly one million new member join LinkedIn at rate equivalent to a professional joining the site faster than none member per second. LinkedIn is currently available in six languages: English, French, German, Italian, Portuguese and Spanish. Twitter: – Twitter is great for getting opinions, follow interesting people, promote your company’s products/services, blog post, advice, pictures and ask a question or explain what is coming next. This social network has a great value for human connections. We are at Axis Softech Pvt. Ltd and you can follow us at